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The
YOURDON Report
Analyzing
the Impact of Technology on Society
Volume 1,
Number 10: Aug 2, 2000 |
Table
of Contents
Current
Events -- the US Postal Service wants to send your
snail-mail to your e-mail inbox. Aren't you thrilled?
Follow-up
-- more about Napster. Even if the company gets shut down, a Pandora's
Box has been opened.
Cool
Books -- Cyberselfish,
by Paulina Borsook. It annoyed the hell out of me, but I think you
should read it.
Disclaimer
- yadda yadda yadda; you've probably seen most of this
already, so I won't belabor it. .
Copyright
curses -- unauthorized retransmission of this
copyrighted document will cause your computer to crash five times a day.
Mine already does; maybe I've cursed myself.
Subscription
info -- how you can get TYR delivered to
you electronically, just in case you can't figure it out yourself.
Back issues of TYR are available on my web
site. Also, take a look at the
TYR discussion
forum and resource center on the Web if you're interested in
discussing the topics in this issue with other subscribers. You'll also
find archives of current and previous issues in HTML and PDF format. If
you don't want to participate in a public discussion forum, feel free to
contact me by e-mail. Let
me know what you'd like me to cover in future issues.
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Current
Events -- US Postal Service discovers the Internet
Those of us who use e-mail on a regular basis have a somewhat
derogatory term for old-fashioned letters, delivered by the
old-fashioned Post Office: snail-mail.
It's a nuisance to print and fold a letter and stuff it into an
envelope; it's expensive to paste a stamp on the envelope; and
it's questionable whether the letter will ever arrive at its
intended address, even if it's certified mail.
Thus, I was intrigued to see that the US
Postal Service (USPS) is investigating a mechanism that
would allow all US residents to have their snail-mail letters
routed to an e-mail account. For example, an individual might be
able to request that certain items, such as bank statements or
utility bills, be sent via e-mail instead of snail mail. It's
not clear to me how this would be accomplished; I assume that it
would involve some form of automated scanning and optical
character recognition (OCR).
It's also not clear to me why such a mechanism wouldn't
motivate the sender of the message -- e.g., the bank or the
utility company -- to circumvent the Post Office entirely and
simply send the material directly to its intended recipient via
e-mail After all, it would save them the time and money
associated with printing and stuffing and affixing postage to
the envelopes ... and it would eliminate the chance of errors
and delays within the Post Office. The buzzword for this is disintermediation
-- i.e., cutting out the middleman.
One of the interesting aspects of the announcement was a
mind-boggling statistic: the USPS maintains a database of
approximately 120 million residential addresses,
presumably representing every household in the country. And from
the perspective of the USPS, this new snail-mail to e-mail
conversion process simply involves linking physical and
electronic addresses. As things now stand, it takes a modest
effort to find out where I live, based on my e-mail address: you
need only ask my Internet Service Provider (ISP) for the
information. If the ISP doesn't have it, they almost certainly do
have the credit-card number, to which they bill my monthly
access fee. The credit-card company has my billing address,
which is likely to be my residential address.
If the FBI
wants to track me down this way, it would be a simple matter;
but I'm not sure how pleased I would be if the USPS had a direct
correspondence between my e-mail address and my snail-mail
address. Among other things, the USPS might decide to provide
that information to other government agencies, or even
(shudder!) to direct-mail advertising firms -- though it should
be emphasized that there are already federal laws prohibiting
such things. But how will the USPS know whether your friendly
bank and utility company are really sending you a bill, or just
some e-mail spam? And I'm not sure that USPS will be able to
withstand the temptation of private-sector marketing firms to
get their hands on that massive database, even though they claim
that their entire system will be completely secure. Statements
like that are like waving a red flag in front of a bull; it will
be a challenge to hackers everywhere.
While they're at it, the USPS is also thinking about
providing e-mail "aliases" -- i.e., a forwarding
service for customers who switch their "real" e-mail
account to a different ISP. There are already a number of ways
to do this (for example, "ed@yourdon.com" is an alias
that causes my e-mail messages to be redirected to any one of
three different ISPs); and again, I'm not sure if I want the
USPS to be involved in this part of my life.
This project reminds me of the ill-fated service the USPS
offered in the mid-80s, when the first primitive on-line
services were emerging. For a price far less than the cost of FedEx
or Express Mail, you could create a letter with your computer's
word processor, dial up a local phone number, and transmit your
letter to a USPS system. The USPS would then transmit the
document electronically to a suitably equipped post office near
your recipient's address, whereupon it would be printed and
stuffed into an envelope, and then hand-delivered to the
recipient. I used the service a few times, but it was clumsy and
awkward; and as soon as fax machines became widely available in
the late 1980s, the USPS service was doomed.
And now it seems that they're trying a variation on the same
theme. According to a recent report
on the ZD Net web site, the USPS is planning to launch a
nationwide service next month for people who don't have e-mail.
For a mere 41 cents per two-page document (i.e., eight cents
more than a first-class postage stamp), local post offices will
make paper printouts of e-mail messages and deliver them with
the snail mail. How cool! Maybe they can offer a similar service
for people who don't have telephones.
Fortunately, the rest of the new service is not something
we'll have to worry about in the immediate future. The USPS says
that the main project is still in the early stages of research
and development, and has provided no specific timeline for when
the new service might be available. By the time they get it
ready, it will probably be irrelevant. C'est la vie.
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Contents
| Current Events | Follow-up
| Cool Books | Disclaimer
| Copyright curses |
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The
Napster Generation
Which
generation created Napster? Which generation is responsible for its
popularity? Hint: it's not my generation, which grew up with
vacuum-tube radios. Napster was created by a Boston University freshman,
and while a few middle-aged folks use it to download their favorite Frank
Sinatra songs, it's primarily being used by the 18-to-25 crowd.
Here's
another question: Which generation feels most threatened by Napster?
Hint: the Rolling
Stones are in their mid-50s, and Madonna
is pushing 40. Napster appeals to younger musicians and artists who have
nothing to lose, and who see the Internet as a mechanism for publishing
their own music without being controlled by the recording studios.
Thus,
even if the courts shut down Napster, the cat is out of the bag. Just as
struggling writers are self-publishing their own books via the Internet,
struggling musicians will self-publish their own music. From that
perspective, Napster is almost irrelevant.
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Follow-up
-- Napster stays alive, negotiations continue
Chances are you've heard the latest news about Napster: last
Wednesday, a judge ruled that the service had indeed violated
copyright laws, and that it would have shut down by Friday
night. But at the last moment, a federal appeals court reversed
the order, and allowed Napster to continue operating during an
appeals process
While the court battle continues, Napster and the Recording
Industry Association of America (RIAA)
continue haggling over the terms of an out-of-court settlement.
Apparently, the two sides are at loggerheads on
the question of whether money should be collected from Napster
on a per-download basis, or as a simple percentage of the
revenues it collects from its customers; the latter model is
apparently the one used by radio stations when they play
copyrighted music over the air.
The problem with the radio model
is that, while Napster might seem like a
"broadcaster," its customers can store the music on
their computer and replay them ad nauseum. Of course, one can do
the same thing with radio broadcasts; similarly, it's relatively
easy to record a television program, or a video cassette that
one rents from a store for a couple of dollars. You can quibble
about the fidelity and quality of these forms of unauthorized
copying, but it's apparently not a sufficiently popular practice
for the recording companies and movie studios to worry about
very much.
Meanwhile, an obvious alternative
is a subscription-based service, in which customers would pay a
monthly fee in order to gain access to a menu of songs. For the
millions of people who pay monthly fees to access movies and
special events on their cable-TV channels, it's a familiar
concept -- but it's not clear that it will work in the
Napster environment. For one thing, the recording
studios would have to negotiate new contracts with established
recording artists; but the movie studios presumably faced a
similar situation with cable TV, so it's not an impossible
problem. A more difficult problem is the insatiable
demand of the marketplace: while cable-TV channels offer a
modest number of new movies each month, Napster users already
have an environment that allows them to access nearly a million
musical files.
At this point, it's not clear whether the RIAA
will continue to take a sufficiently hard-line negotiating
position that Napster will eventually be shut down by the legal
system. I think it's more likely that some kind of accommodation
will be found -- because if Napster is shut down, it will
be replaced by peer-to-peer services like gnutella.com, which
provide no organized "center" for the studios to
attack and sue. Alternatively,we may see the creation of Napster-like
services operating outside the jurisdiction of the US and other
major countries. Who knows: maybe Fidel
Castro will thumb his nose at the US by starting up
NapsterHavana.com!
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Contents
| Current Events | Follow-up
| Cool Books | Disclaimer
| Copyright curses |
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Cyberselfish:
a critical romp through the terribly Libertarian culture of high-tech,
by Paulina Borsook (Public Affairs, 2000).
From the
concluding paragraph of Cyberselfish:
"...
I believe that if you don't understand where you have come from, you
can't well understand where you might end up. And I don't believe that a
culture that presents itself as being the One True Way of the future,
but which in so many ways embodies the worst of the past -- where humane
values and, ultimately, people, count for less than machines -- is one
that is cause for rejoicing."
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Cool
Books -- Paulina Borsook's Cyberselfish
Terms like "geek" and "nerd" are not only
used widely today, they're used with a certain degree of
grudging respect: after all, the richest man in the world is a
geek. If Bill
Gates was the only geek on the planet, we could dismiss him
as an oddity --but when there are millions of geeks, many of
whom are rich enough that they can indulge any hobby, passion,
or perversion they want, then we've got a culture. Thus, Silicon
Valley is not a location, it's a state of mind; so is Redmond,
Washington (the home of Microsoft); and Austin,
Texas; and Bangalore,
India; and a few dozen other spots around the globe.
Paulina
Borsook, a "contributing writer" during Wired
magazine's glory days, wants to tell you some things about this
culture that you might not have realized. You might not think
it's relevant if you live in New York, or London, or Paris, or
some other non-geek part of the world; but the geeks have enough
money and enough respect that they're beginning to influence the
rest of our society. And while they still tend to be politically
naive -- as a consequence of their assumption that everything
that happens in government is either irrelevant or
counterproductive -- they are slowly learning the art of
lobbying, campaign contributions, and other mechanisms of
achieving the political outcomes they desire.
Cyberselfish
is not a scholarly work, written by a university professor with
a deep background in sociology and politics. It's a gossipy,
slightly bitchy commentary on the fads, the foibles, and the
personality defects of a class of people she refers to as "technolibertarians,"
defined as people who are "violently lacking in compassion,
ravingly anti-government, and tremendously opposed to
regulation." I can't say that I agreed with everything in
the book, nor even that I enjoyed all of the vignettes that Ms.
Borsook paints. But maybe that's because her comments and
criticisms strike a little too close to home; after all, I
attended a university with several thousand geeks, and have
spend the past 35 years working in the geek culture of computer
software. I'm not a formal member of the Libertarian
Party, but I have to admit that my opinions of government
and economics are far more closely aligned with the Libertarians
than with the Republicans or Democrats. I don't live in Silicon
Valley, and I probably have less money in my savings account
than the typical secretary at Microsoft ... but yes, I probably am
a geek, and I can't help being annoyed at roughly half of the
snide remarks that Ms. Boorsook makes about my cultural class.
But if you aren't a geek, why should any of this
matter to you? Why should you read Cyberselfish?
Because it's possible that your son or daughter will want to
grow up wanting to emulate the geek culture. Because (shudder!)
you might be married to a geek, or you might find that your next
boss (or your next Senator) is a geek. Because more and more of
the philanthropy in the the US and other advanced countries is
controlled by rich geeks, who, as Ms. Borsook points out, tend
to contribute to the world the things they love (more computers!
more Internet outlets for poor villagers! more high-bandwidth
television!), not necessarily what the world wants or needs.
And, finally, because Cyberselfish provides an
interesting and thought-provoking counterbalance to the
glorified visions created by publications like Wired,
which suggest that the high-tech "digerati" will soon
rule the world.
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Contents
| Current Events | Follow-up
| Cool Books | Disclaimer
| Copyright curses |
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